In the business world, launching an innovative product involves much more than having a good idea. It requires understanding the market, listening to the customer, thinking strategically and making quick decisions — and that's exactly what the game is all about. Pet Insurance proposes.

Developed from concepts in the book The Mom Test, by Rob Fitzpatrick, and applied in design thinking workshops, the game interactively simulates the challenges faced by a product manager. The player takes on the mission of leading the development of a new insurance product for pets, going through all the stages: from conception to launch.

One game, many lessons

In Pet Insurance, you will be challenged to make data-driven decisions, validate hypotheses with clients, balance team priorities, and define differentiation strategies in the market. All this while exercising fundamental skills such as:

• Product strategy
• Market research
• User Experience Design
• Critical decision making
• Leadership and team management

These elements make the game a powerful tool for training in innovation and product development. It is ideal for companies that want to develop more strategic teams that are prepared to operate in highly complex environments.

Metrics that matter

In-game learning is measured by metrics such as customer satisfaction, process efficiency, product quality, and team performance — in other words, what really matters in the real world. It is an immersive, educational, and fun experience that allows you to make mistakes and learn safely before applying them to your organization’s day-to-day activities.

Ready for the challenge?

At the end of the simulation, you will have a practical and in-depth view of everything that involves the launch of an innovative product, in addition to exercising the ability to make decisions under pressure. It is a golden opportunity for those who want to develop a strategic and innovative mindset.

Want to put your skills to the test and show that you are capable of launching the next big hit on the market?
Take part in the Pet Insurance challenge. Play now and find out what you would do differently if you were in charge.