Mauricio Daniachi is the Business Development Director at Play2learn, with a solid track record in the creative and gamification industry. With over 15 years of experience, Mauricio has extensive expertise in creative leadership, branding, design, motion design, executive production and gamification. Throughout his career, he has worked with renowned brands such as McDonald's, Outback, Novo Nordisk, TikTok, Twitter, Santos FC, RedBull Bragantino, Lilly and Guaraná Antártica.

Mauricio is recognized for his contributions to global creativity festivals, including Cannes Lions, IF Design Festival, LIA, Bienal Brasileira de Design and New York Festivals. His ability to develop and implement innovative business strategies has been instrumental in the success of several initiatives.

In addition to his professional skills, Mauricio is the father of a daughter named Olivia, a CrossFit athlete (at least on Instagram), an animal lover and a car enthusiast, especially vintage sports cars.

At Play2learn, Mauricio applies his vast experience to drive growth and innovation by developing creative solutions that elevate user engagement and experience. He is always looking for new opportunities to expand the business and make a difference in the gamification market.